Asho Cosmetics is a UAE-based beauty brand owned by a local entrepreneur, known for its vibrant personality and product-driven identity. When the client approached me, her vision was clear — she wanted a logo that would reflect both the elegance of the brand and the power of its core products.

 

I worked closely with her to translate that vision into a unique visual mark. The final design is a single-line illustration of a woman’s face, paired with three bold color fields that represent the brand’s signature categories: lipsticks, eye shadows, and blushes.

 

The wordmark features a custom combination of ‘Theories’ for Asho and ‘Century Gothic’ for Cosmetics, merging boldness with softness — a reflection of the brand itself. The result is an identity that feels modern, artistic, and directly tied to the beauty experience.

 

This project also included a set of brand mockups that brought the identity to life across packaging, merchandise, and digital platforms — giving the founder a visual system that felt elevated and distinctly her own.