​Hi. I'm Komal.

 

 

Over the years, I've found myself returning to the same question: why do some brands endure while others are quickly forgotten?

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I don't think the answer lives in a single campaign, logo, or product. It takes shape through the many decisions that influence how a business is understood and experienced over time. That observation has stayed with me throughout my career and continues to shape how I approach brand work.

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I've had the opportunity to work alongside founders and teams across fashion, beauty, food & beverage, healthcare, real estate, technology, integrated facilities management, and children's brands. From early-stage ventures to established businesses, one thing has remained constant: I've always been most interested in understanding the business before shaping the brand.

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That interest has taken me beyond traditional creative roles. My work has spanned strategy, positioning, identity systems, creative direction, product development, customer experience, and launch, giving me a view of how different parts of a business come together to shape a brand.

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The projects in this portfolio represent different brand challenges and stages of development. Together, they show how I think through a project: understanding the business, identifying what the brand needs to stand for, and carrying that thinking through design, experience, and execution.

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Today, I'm looking to bring that perspective into an in-house team, helping build brands with clarity, intention, and care.

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Thank you for taking the time to explore my work.